{"id":407,"date":"2017-10-03T13:44:31","date_gmt":"2017-10-03T18:44:31","guid":{"rendered":"http:\/\/suwwweb.com\/blog\/?p=407"},"modified":"2017-10-03T13:44:31","modified_gmt":"2017-10-03T18:44:31","slug":"la-marcas-mas-poderosas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/suwwweb.com\/blog\/la-marcas-mas-poderosas-en-redes-sociales\/","title":{"rendered":"La marcas m\u00e1s poderosas en redes sociales"},"content":{"rendered":"<p>Las redes sociales se han convertido en un medio de interacci\u00f3n de las empresas con sus audiencias. Invamer y Dinero entregan los resultados de c\u00f3mo las gestionan 100 de las principales marcas del pa\u00eds.<\/p>\n<p>El auge en el desarrollo de las nuevas tecnolog\u00edas, sumado a la democratizaci\u00f3n en su acceso, tiene a las\u00a0<a href=\"https:\/\/www.suwwweb.com\/posicionamiento\">redes sociales<\/a>\u00a0como uno de los protagonistas de los \u00faltimos a\u00f1os.<\/p>\n<a href=\"http:\/\/suwwweb.com\/blog\/wp-content\/uploads\/2017\/10\/redes-sociales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-408\" src=\"http:\/\/suwwweb.com\/blog\/wp-content\/uploads\/2017\/10\/redes-sociales.jpg\" alt=\"redes-sociales\" width=\"1000\" height=\"500\" srcset=\"https:\/\/suwwweb.com\/blog\/wp-content\/uploads\/2017\/10\/redes-sociales.jpg 1000w, https:\/\/suwwweb.com\/blog\/wp-content\/uploads\/2017\/10\/redes-sociales-300x150.jpg 300w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>\n<p>Se calcula que para noviembre de 2017 el n\u00famero de usuarios activos en\u00a0<a href=\"https:\/\/www.suwwweb.com\/posicionamiento\">redes sociales\u00a0<\/a>en el mundo alcanz\u00f3 los 3.000 millones, cuando se esperaba que en 2018 la cifra apenas se acercara a los 2.500 millones. Facebook, Twitter, Instagram, canales de YouTube y la generaci\u00f3n de contenidos y de interacci\u00f3n con las comunidades se han convertido en medios complementarios a los tradicionales.<\/p>\n<p>\u201cLas estrategias de participaci\u00f3n tienen una gran oportunidad de crecimiento para las marcas y son un excelente canal para involucrar al consumidor, interactuar con \u00e9l y escucharlo. Involucrarlo garantiza parte del \u00e9xito de una activaci\u00f3n; interactuar con \u00e9l aumenta la conexi\u00f3n emocional, indicador clave del Brand Equity; y escucharlo lo hace sentirse importante para la marca, aumentando su fidelidad<\/p>\n<p>Las 10 marcas m\u00e1s influyentes en <a href=\"https:\/\/www.suwwweb.com\/posicionamiento\">redes sociales<\/a>:<\/p>\n<p>1. Coca-Cola.<\/p>\n<p>2. Avianca.<\/p>\n<p>3. Movistar.<\/p>\n<p>4. Nosotras.<\/p>\n<p>5. Bodytech.<\/p>\n<p>6. Alquer\u00eda.<\/p>\n<p>7. Cine Colombia.<\/p>\n<p>8. Homencenter.<\/p>\n<p>9. Masglo.<\/p>\n<p>10. Carulla.<\/p>\n<p><a href=\"https:\/\/www.suwwweb.com\/posicionamiento\">\u00bfYa tienes tu estrategia digital para ser parte de las redes sociales?<\/a><\/p>\n<p><a href=\"https:\/\/www.suwwweb.com\/\">SuWWWeb, expertos en P\u00e1ginas Web Estrategias Digitales y Posicionamiento.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales se han convertido en un medio de interacci\u00f3n de las empresas con sus audiencias. Invamer y Dinero entregan los resultados de c\u00f3mo las gestionan 100 de las principales marcas del pa\u00eds. El auge en el desarrollo de las nuevas tecnolog\u00edas, sumado a la democratizaci\u00f3n en su acceso, tiene a las\u00a0redes sociales\u00a0como uno&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/suwwweb.com\/blog\/la-marcas-mas-poderosas-en-redes-sociales\/\" title=\"Read La marcas m\u00e1s poderosas en redes sociales\"><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[119],"tags":[152,167,83,8,100],"class_list":["post-407","post","type-post","status-publish","format-standard","hentry","category-redes-sociales","tag-estrategias","tag-estrategias-de-participacion-digital","tag-facebook","tag-posicionamiento","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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